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Innerface
Sounds is dedicated to the promotion of new Artist...With an unprecedented
approach at product sales, Innerface Sounds is blazing a new trail
in the cyber world for new and promising artists.
Innerface
Sounds, with it's knowledge and experience in e-commerce can help
you with your new project...in all aspects of the music
industry.
Our main focus is on-line sales of your works through the use of state-of-the-art e-marketing concepts.
Our site design group can create and maintain your web presence
from the initial URL registration to the Creation & Hosting of
your site.
Our on-line distribution network will get your project the most
exposure on the internet. Our
goal is to make your project a financial success thru CD sales.
Our services include:
URL Registration, Site Design, Site Hosting,
CD Replication and Global On-Line E-marketing.
We can help you with Mastering your reference CD to
duplication and packaging of your new product. Our
e-commerce services will get you started as an Artist on a level
playing field with the majors.
email us for our
services and we will get you started.
Our global
on-line approach will get you more exposure than you can
imagine. Keep in mind today's
exciting world of the Internet has it's own rhythm
and the sooner you get on line the quicker you'll fall into it's
groove.
With the widespread availability of
cheap and powerful music gear, a massive leisure class, and
sizable media coverage, there are now more musicians attempting to
get their music out there than ever before in history. For every
rock band that there used to be, there are now 4 solo artists.
Even the drummer makes cool tracks. There are a lot of really good
records and more really crap records coming out than ever before.
What makes the difference in sales
and recognition is distribution, promotion, and once those
channels have been maneuvered, quality. What alters that sad but
classic equation, is all the hungry headz that search for the new
sounds, churning up the ground-rules. But these days it would have
to be said that distribution and promotion make or break the
records.
The old-school 12" underground
involved a minimum of media exposure. If the cut was fresh, rocked
the floor, your shit blew up. But inevitably there are other
factors that determine who hears the record, what distributors it
gets picked up by, what stores it arrives in. And that determines
who hears the record. If you didn't work the channels, it never
arrived at the destination, and then it never even got a chance to
be bought. Because of increased competition and basic evolution of
the market, these other factors are now more important than they
were.
Now its how can you get your record
heard above the din. And how can anybody with a fresh sound get
the tunnel-visioned jaded industry to give it the chance? The djs
play the same stuff because they have less of a chance to mess up
in front of people by trying to drop something different. As
usual, the audience can handle much more than it is given credit
for.
Small and simple labels in
house/techno/jungle/etc. usually sell about 1000 copies. 3,000 and
up is doing fine. The more established labels sell at least 7,000
on a regular basis. Major labels will give away 10-15,000 12"
as promo, and they seek to primarily sell the full length.
It is simply worth stating that the
underground scene should be about the music and the scene itself,
not about trying to sell records. Good records can get repressed,
licensed, CD compiled. One CD compilation can earn more money for
your one track than the whole initial EP did. A couple of good DJ
bookings can pay more than that.
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